Marketing Projects
Uber Vs Lyft
Don’t worry about sounding professional. Sound like you.
This project showcases a comprehensive social listening and competitive analysis of Uber and Lyft using Brandwatch. Working as part of a team, I analyzed online conversations from a one-year period to evaluate brand sentiment, share of voice, audience demographics, trending topics, and consumer emotions across multiple digital platforms. The insights were used to compare each brand's market perception and develop data-driven marketing recommendations, including positioning strategies, influencer partnerships, and a safe driving campaign. This project demonstrates my ability to transform large-scale social media data into actionable marketing insights and strategic recommendations.
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Liquid Death “Kegs for Pregs” Campaign Analysis
Your goal should be to make it feel right for right now.
This case study explores Liquid Death’s viral “Kegs for Pregs” campaign, analyzing how bold branding, humor, and shock marketing influenced consumer perception and engagement. Using marketing and persuasion theories, I evaluated the campaign’s messaging, target audience, effectiveness, and performance while examining how creative strategy and audience psychology can drive brand awareness and consumer action.
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Children's Board Water Safety Campaign
Be clear, be confident, and don’t overthink it.
As part of a strategic communication campaign course at the University of South Florida, I collaborated with a team to evaluate water safety campaigns and develop evidence-based recommendations for the Children’s Board of Hillsborough County. Using communication theories, campaign analysis, and survey research, we identified strategies to increase community engagement, strengthen partnerships, improve social media outreach, and make water safety resources more accessible to families, with the goal of reducing childhood drownings.
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“Skims” Social Media Campaign"
Your story is what’s going to separate this one from the rest.
For this class project, we developed a hypothetical marketing campaign for SKIMS, applying established persuasion and messaging theories to create an engaging brand strategy. Drawing on Cialdini’s Science of Persuasion, Austin’s message strategy frameworks, and scarcity marketing through limited-edition product drops, we explored how exclusivity, consumer psychology, and strategic messaging can influence purchasing behavior, generate excitement, and strengthen brand engagement. This project allowed me to apply academic marketing concepts to a real-world brand and develop a creative, theory-driven campaign.
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