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JAMIE MARSIELLO

Organic Social Media Strategist | Content Strategy & Short-Form Video | Community Growth

Tampa, FL  |  732-685-1075  |  jcmarsiello@gmail.com  |  LinkedIn  |  Portfolio 

PROFESSIONAL SUMMARY

Social media strategist who owns content strategy end-to-end, from trend selection through video production and community management, across Instagram, TikTok, and Facebook. Data-driven and cross-functional, with experience in influencer partnerships and social search optimization tied to business impact.

CORE COMPETENCIES

Integrated Marketing • Organic Social Media • Content Calendar Management • Short-Form Video Production • Community Engagement • Influencer Partnerships • Platform Analytics & Reporting • Social Search & Discovery Optimization • Trend & Cultural Fluency • Cross-Functional Collaboration• Content planning • Social media scheduling • Marketing analytics• Stakeholder communication • Photography and mobile content creation • Product launch support• Project management

PROFESSIONAL EXPERIENCE

BayCare Hospital|  Marketing Research Intern                                         August  2026 – Present

●       Assist with marketing research projects, including survey development, data collection, analysis, and reporting to support strategic decision-making.

  • Evaluate marketing campaign performance by tracking key metrics, analyzing results, and identifying opportunities for improvement.

  • Collaborate with cross-functional marketing teams to develop presentations, summarize research findings, and provide actionable insights.

Jay Collective  |   Social Media Strategist                                            2025 – Present

●        Manage organic social strategy for a roster of independent clients across healthcare, travel, and jewelry design, working directly with each business owner to define goals, content direction, and brand voice.

●        Took a client from no social presence to a 1,722% increase in profile activity within the first month through content strategy and consistent posting.

Landmark Properties  |  Associate Community Marketing Manager      March 2024 – August 2026

●        Lead day-to-day community management across Instagram, TikTok, and Facebook, responding to residents and prospective residents to build an engaged, responsive brand presence.

●        Execute integrated marketing campaigns in coordination with leasing, corporate marketing, vendors, and PR, planning content around property events, promotions, and seasonal moments.

●        Contributed to occupancy growth from 0% to 97.6% within the first 10 months of my role through organic social growth, community engagement, and strategic campus and local business partnerships

Dionis Goat Milk Skincare  |  Marketing Intern                   May 2025 – October 2025

●        Owned influencer marketing and creator relationships for a nationally distributed skincare brand, coordinating campaigns with roughly 10 creators to support product launches and brand awareness.

●        Coordinated directly with retail partners, including Cracker Barrel and Target, and internal leadership to align content with brand representation standards ahead of a national retail launch.

●        Identified top-performing organic content and used that data to inform paid amplification decisions, including CPM and ROAS visibility, contributing to an 18% increase in engagement rate.

USF Innovative Education  |  Production Intern                         Jan 2023 – July 2025

●        Produced ongoing photo and video coverage across multiple USF athletics programs, building hands-on experience creating content inside a live sports environment.

●        Directed and edited social-first short films and behind-the-scenes storytelling content for digital platforms, including a video collaboration with the USF Track and Field team, from pre-production through final delivery.

ADDITIONAL EXPERIENCE

Social Media Volunteer, Breakaway Music Festival (Tampa): Support social media promotion to drive event awareness and attendance for a major live music festival.

EDUCATION

University of South Florida

Master of Arts, Mass Communication, Concentration in Strategic Communication Management (Expected May 2027)

Bachelor of Science, Information Science, Minor in Web Development and Design (May 2025)

Academic Project — Water Safety Campaign, Hillsborough County: Led data analytics and outreach strategy for a public safety campaign presented to county stakeholders, recommending a Facebook-first, demographic-based targeting approach.

TECHNICAL SKILLS

Instagram, TikTok, Facebook, X • Adobe Premiere Pro, Photoshop, CapCut, Canva • Photography, Videography, Copywriting • Instagram Insights, TikTok Analytics, Google Analytics, Meta Business Suite

SKILLS & TOOLS

  • Canva

  • Adobe Creative Suite

  • CapCut

  • Meta Business Suite

  • Google Analytics

  • Social media strategy

  • Web design and development