For this class project, we developed a hypothetical marketing campaign for SKIMS, applying established persuasion and messaging theories to create an engaging brand strategy. Drawing on Cialdini’s Science of Persuasion, Austin’s message strategy frameworks, and scarcity marketing through limited-edition product drops, we explored how exclusivity, consumer psychology, and strategic messaging can influence purchasing behavior, generate excitement, and strengthen brand engagement. This project allowed me to apply academic marketing concepts to a real-world brand and develop a creative, theory-driven campaign.
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