This project showcases a comprehensive social listening and competitive analysis of Uber and Lyft using Brandwatch. Working as part of a team, I analyzed online conversations from a one-year period to evaluate brand sentiment, share of voice, audience demographics, trending topics, and consumer emotions across multiple digital platforms. The insights were used to compare each brand's market perception and develop data-driven marketing recommendations, including positioning strategies, influencer partnerships, and a safe driving campaign. This project demonstrates my ability to transform large-scale social media data into actionable marketing insights and strategic recommendations.
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